For those of you who have noticed the new look of our
ads online or in a few national magazines, you probably guessed that we are
working with a new creative agency…. And you’re right! We have been
working with JWT out of NYC for the past few months and are super excited to
launch our new campaign- less>more! All of the new creative was
handmade (screenprinted, photocopied, cut and pasted… you get the idea) by an
AMAZING, small group of extremely talented, creative people at JWT. Here
is one of the posters they did for us- (you can use the one below or whatever
you want).
Another reason why we love them is that they are
also making an effort to be sustainable! They participated with us (and a
hundred million people all over the world) in Earth Hour last Saturday.
This may not sound like a big deal since most businesses are closed on the
weekend, but these people work 24/7. Seriously. A memo even went
out to the whole company asking everyone to stay out of the building during
this time, and encouraged everyone to participate at home. In case you
aren’t familiar with JWT, they are ginormous… so even if just half of the
company participates, they’re making a huge difference!
They also put their creative skills to work to
launch a site called JUNK WASTE TRASH (JWT… get it?) to encourage all JWT
employees to do their part. Check out the posting for double sided
printing… the video is hilarious. http://www.junkwastetrash.com/