Necessity is the mother of invention and the need to adapt to a more savvy consumer base has prompted a revolution in retail. This paradigm shift has taken numerous forms ranging from innovative pop up shops to mobile retail locations. In fact, there is no truer statement than if you build it they will come, especially given a new trend towards destination shops. J.P. Plunier’s, Feal Mor store is one of our favorite examples of the marriage between voice and vision.
Abreast shops like Union and American Rag on La Brea in Los Angeles, Feal Mor speaks more about a lifestyle than a take on what’s trendy. Plunier’s eclectic life as an artist translates well as his attention to detail augments a sense of belonging and inclusion for his customers. Feal Mor, Plunier’s collection bearing the same name, is nestled amongst various objets d'art, vintage bicycles, imported pottery and limited odds and ends designed by friends. The result is a referential experience prompting a sense of discovery that spots like Feal Mor represent the future of retail and that future is now.
For more information on the collection visit: http://www.fealmor.com/
Feal Mor is located at: 165 South La Brea Los Angeles, CA 90036
-- Dustin Beatty